- Respectful to customers and manufacturers
- Believe in maximum social communication
- Moral, transparent and working along with ethical rules
- Supports improvement, open to learning and development
- Believe in team spirit and always practising this
- Attempting to evolve mutually by improving cooperation
- Aims innovation and know how to form a “industrial first”
- Dynamic, proactive
- Always targeting “one step forward” via pushing limits of knowledge and skills.